Marketing agencies face unique challenges in the digital landscape. These days you have to be reliable, versatile, and able to think on your feet in order to deliver success and growth to an ever-increasingly diverse set of clients from all walks of life, and you need to do it all on a tighter and tighter budget. FieldTest thinks that marketing agencies face enough challenges as it is, and that building and publishing high powered digital ads for their clients  shouldn’t be one of them. 

Here at FieldTest we’re proud to work with some of the most respected agencies in the game to connect their clients with their customers and deliver real results on their marketing campaigns. We think every agency should have the ability to tap into the power of online advertising in order to deliver success for their clients, and that’s why we made our platform the easiest way to do just that. Today we’re going to go through the top 3 reasons why agencies love working with FieldTest, and why our ad platform is a perfect match for your digital marketing agency. Let’s start at the top!  

1: We work across all client verticals

With very few exceptions (CBD and cannabis, we’re looking at you!) most ad agencies today work with a  whole host of clients from all sorts of different industries. The world of ecommerce is a large and diverse one and you may find yourself one day working with a new apparel brand trying to promote its summer line, the next day find yourself trying to connect realtors with their buyers for a real estate holding, and the next connecting a travel client with people planning their vacations. Versatility is the name of the game with digital agencies! 

Having a diverse array of clients helps make your days less boring, but doesnt make developing successful strategies for them any easier. FieldTest works across all client verticals to deliver real results no matter what industry your client is in or what goal they wish to achieve with their marketing. We offer hundreds of thousands of audience segments from top data providers and pair it with an easy-to-use ad builder as well as the ability to upload custom banner creatives so you have the freedom to meet the needs of any client who walks through your door. 

2: We are easy to incorporate into your workflow

Let’s be honest, if you’re doing marketing for brands in 2021, you’re probably already well acquainted with the promote, advertise and boost features of most social media platforms. Facebook, Twitter and Instagram have given many advertisers simple ways to connect with large audiences, and have done a good job of incorporating these features into their platforms. The problem comes when you run up against the walls of those walled gardens. Once you have run through your interested audience, that’s a wrap! This leaves many marketing agencies wishing there were a simple option to apply these content promotion principles to the open web, allowing them to take advantage of the other 60% of web activity that does not occur on social media. FieldTest has made that a reality!

The FieldTest digital ad platform is designed from the ground up to be the single easiest way to get digital ads published for your customers. If you have used Facebook Boost, built an ad on Instagram or even just promoted a tweet, you’re prepared to use FieldTest. With a simple drag and drop interface, easy to understand customization and targeting options, and 24/7 data reporting, FieldTest fits perfectly into any digital marketing workflow. With our ad platform and your creativity, connecting your clients with their customers has never been easier. 

3: We give you control of marketing costs

We wrote last week about the exploding costs of marketing brands on social platforms. We hear stories every day of Facebook CPMs increasing, sometimes as much as 3x over the course of the last year. This is an issue with many “Retail” advertisers (read our blog post to understand what we mean by that). Their opacity may help them maintain a certain brand safety and increase revenue skimmed off the top from advertisers, but doesn’t do marketer any favors when they need a solid solution for reliable, digital advertising. 

Here at FieldTest we think this is unacceptable. Every single campaign on the FIeldTest ad platform gives you complete control over your budget and target CPM. Want to build a campaign that keeps CPMS below a certain threshold? Simply set it to a level you are comfortable with in the campaign bulder menu and we will deliver your ads to inventory that meets those needs. Want to increase your CPMs and bid for more expensive inventory? We give you the option to go as high or low as you want in order to deliver results to your customers. There are no hidden fees and no upcharges on the FieldTest platform, you will never have to wonder if we are boosting costs just to line our own pockets. We give you complete control over your advertising budget because we believe that you know your client best. This versatility and control is unmatched in the world of social media advertising, and just another reason why marketing agencies love working with us.

At FieldTest we think that digital marketing agencies face enough challenges without having to sweat how they are going to deliver consistent marketing results for their clients. With the limitations of social it is becoming harder and harder for marketing agencies to deliver results that are reliable, affordable, and provide the opportunity to scale in the long-term. FieldTest has set out to change all that. We are dedicated to bringing digital advertising to the people who need it most and providing an experience that is intuitive, powerful, and delivers real results. Which leaves us with only one question, when will your first FieldTest campaign launch?

Get in touch to find out how FieldTest can incorporate into your agency's workflow, or to get your first campaign started today!