It’s no secret that the FieldTest Platform is the easiest way for brands to build, target and publish high powered digital ad campaigns. From creative building to audience targeting to campaign monitoring and optimization we make it simple to promote your brand with digital ads. Still it never hurts to have a helping hand, especially when you’re just starting out. That’s why we built the FieldTest Knowledge Base, a library of explainers, support guides and best practices outlines that make using the FieldTest Platform even easier! 

Today on the blog we’ll go through 3 examples of how the new FieldTest Knowledge Base can help you run even better campaigns. We hope it inspires advertisers at all levels to take a look at what the knowledge base has to offer and think about how they can apply the expertise outlined there to their own campaigns. Let’s get started! 

1: Help beginners set up their first campaigns

The world of digital advertising can be a bit intimidating for many new advertisers. Loaded with industry jargon and seemingly byzantine concepts, many people are not sure where to even begin when they first sign up for the FieldTest Platform. The reality is, with a little bit of education the process of advertising your band couldn’t be easier! 

The knowledge base is set up to include articles that educate FieldTest clients of all levels of expertise, from the seasoned pros all the way down to the first time brand managers trying to get out there and make an impact. That’s why we included everything from our guides to building your ads and setting up your campaigns to our glossary of key terms so you never feel lost while doing so. We know the world of digital marketing can seem overwhelming, but we’re here to help make it easier every step of the way.

2: Help experienced marketers optimize their campaigns

Once you have a few campaigns under your belt and you have begun to fully understand the power of the FieldTest Platform you may find yourself thinking you’ve reached the top of the mountain, that there’s nothing new to discover. We love when our clients feel confident using our platform to market their businesses, but you may be surprised at some of the tricks it has up its sleeve. 

Our knowledge base has articles on everything from how to effectively optimize your creative performance to how to put your conversion pixel to use in creative new ways in order to drive out of the box conversions like email signups or eBook downloads. These guides are designed to help you take your marketing to the next level and ensure that no matter how advanced your marketing gets, you’ll always feel like there are new possibilities on the FieldTest Platform. 

3: Help advanced marketers take advantage of our advanced targeting options

The most advanced marketers looking for advanced features won’t be disappointed by the Fieldtest Platform, and the knowledge base is here to make sure they don’t miss a single one of them. While we have designed the platform to be as simple and easy to use as possible, it still contains many advanced features that will impress even the most seasoned marketing veterans.

Our Premium CBD audience segments for example take data all across the internet and use it to accurately model intent around some of the most specific consumer behavior in the market, driving fantastic results for established brands with relevant products. Or our FieldTest Audience Predictor, which uses your first party data to build a powerful lookalike audience based on the consumers who most interact with your brand, driving mid-funnel traffic and conversions among consumers you may not have even known were interested in your brand. 

These features are all available day one to any marketer who signs up for the FieldTest Platform, and our new knowledge base has guides on how to effectively utilize all of them. 

We’re proud of the work that we’ve done to create the most intuitive and user-friendly digital advertising platform online, but we know it’s just a set of tools without education and instructions on how to use them. The FieldTest Knowledge Base is a one-stop shop for information and we hope marketers of all experience levels will be able to put it to good use in order to more effectively market their businesses. 

Get in touch to find out how FieldTest can help you promote your brand with the powerful tools on the FieldTest Platform