3 Ways to Refresh Your Mid-Q1 Ad Spend
With another turn of the calendar we have moved on to the midpoint of Q1 and there’s no better time to take inventory of your advertising efforts than right now. Q1 is the perfect time to clear your stock from last year and make room for new products and strategies. If you’re like many DTC brands, you’re wondering just how exactly you can take full advantage of this moment and drive the absolute best performance for your digital ad campaigns. Luckily we’re here to help! Here are three ways you drive performance through the end of Q1 and the rest of the year!
Leverage Holiday Promotions
January may have seemed like a blur but February is here and it is a great time to lean into one of our top recommendations to juice your campaign performance: holiday offers. Valentine’s Day is a huge gift giving holiday and people all over the country are finding ways to show their affection for the people they care about. What better time to present them with some romantic holiday-themed creatives? Maybe you don’t have a product that fits the Valentine's Day theme, and that’s perfectly ok. Just days after Valentine's Day is President’s day, one of the top shopping holidays of the year! It’s the perfect time to throw a holiday sale promoted by our high performing digital ads. As we’ve discussed before, ads promoting holiday sales and discount offers have been seen performing up to 100x better than standard action stage creatives. Why not give it a try yourself before the end of Q1?
Target New Audiences
Another thing to mix up your Q1 ad spend is to try targeting new audiences. Our platform’s audience segment library is constantly updating with exciting new options for audience targeting so make sure that you’re always checking back to see if there are any new relevant groups you can tap into for new customers. Say your products have previously only been targeted to men, thinking of way to market it to women would open up the other 50% of the population you’re currently missing! If you’ve only targeted segments directly interested in your specific product, try something more tangentially related and write some headlines intended to prove to them why they should be interested in your product. The only limit is your imagination! We also offer lookalike targeting and a powerful audience predictor to take your previous high performing audiences and use them to find new, untapped segments. If you’re finding your Q1 performance to be a little underwhelming, you might just need to set your sights on some new targets!
Display Your Best Creatives
The final way to quickly refresh your Q1 digital marketing is to put a fresh creative spin on your campaigns with some beautiful display banners! The FieldTest platform supports the uploading and publishing of display banners in all the standard sizes. That means you now have even more control of the design and messaging of your digital ad campaigns. These banners perform well all throughout the sales journey but make an especially great awareness driver at the top of your funnel. Toss in your best product photos or branded design and see how your new customers respond, you may be surprised!
Final thoughts
Now you’re all set to juice your Q1 advertising performance and drive impressive sales through Q1. We hope that these tips will help you build campaigns confidently, knowing that you have a full featured suite of creative, targeting, and optimization tools at your disposal.