4 Ways to Kickstart Your Q1 Marketing Push
The holidays are wrapping up and Q1 has begun which means it’s time to start laying out your 2020 marketing plan. If you think it’s too late to plan an effective and high performing digital advertising plan in Q1 you haven’t tried FieldTest! We’ve talked in the past about how fast and easy it is to set up a campaign on the FieldTest platform, it’s the easiest way to create and publish digital ads. Many of our clients are surprised at how quickly and easily they are able to get their campaigns planned and flighted when they build ads with us. If you still need some help deciding how to go about setting up your Q1 marketing then fear not, FieldTest is here to help! Here are some tips on how to use our platform to supercharge your 2020 marketing starting right now and make it a Q1 to remember!
Start early
We mean it when we say that the FieldTest platform makes starting a digital ad campaign fast and easy, but that doesn’t mean you shouldn’t get started now if you want your campaign to perform its absolute best. Campaigns perform most efficiently and effectively when you go into them with a unified message and mission. While there’s no time too late to get started on a high-performing campaign plan, there’s no time too soon either! By starting a campaign plan right now you ensure that you have all the pieces in place to pull off the best possible performance down the line.
Smart execution
There’s more to running a great campaign than just starting early, you have to use that time to make sure that your campaign is well thought out and covers your full funnel. We’ve covered the importance of using a full-funnel approach in previous blog posts, and have covered our best practice approach at each stage of the sales funnel. Now is your time to think through how you’re going to hit every one of those stages, and plan your upcoming digital ad spend accordingly. You’re going to need a variety of ad types and strategies to pull off a full funnel campaign but don’t worry, FieldTest is here to help! Our platform allows you to run ads at all funnel stages, from beautiful awareness building modern display ads to high-conversion driving retargeted mobile banners. What does that look like? Let’s dive deeper in the next item
Expand your strategy
FieldTest makes it easy to build and publish digital ads, and we are proud of the results our ads deliver. However, there are ways to market outside of the FT platform to help ensure that our ads work their absolute best. Our platform uses one of the most sophisticated data management tools in the business to track your data across platforms and turn it into high performing FieldTest campaigns. That means all the traffic you drive from your social buys, all the lead-gen brought in from Youtube pre-roll ads, every click-through from a marketing email, it all gets tracked and managed through the FieldTest platform. These marketing efforts aren’t in competition with each other, in fact they are all parts of what is called a “marketing stack”, a series of marketing efforts that all work towards one singular campaign goal - to net you conversions! At FieldTest we encourage our clients to explore all of their marketing options as each individual layer in their marketing stack helps to boost performance in one of their funnel stages. Bringing the full stack together into high performing banner campaigns is just one of the reasons brands love FieldTest.
Learn from your data
Now that you’ve set up your campaign plan and executed your full Q1 marketing stack there’s one last thing you need to do to supercharge your marketing and that is to watch your data! Digital marketing campaigns often produce surprising results, and every bit of data is worth taking a lesson from. This is why we always recommend our clients A/B test multiple creatives with multiple headlines and track their performance. This lets you make informed decisions about which creative direction resonates best with your audience. Going into the new year it will be important to make these decisions early in order to carry them out to the rest of the year. Luckily, FieldTest’s easy to read data dashboard allows you to make these informed decisions quickly and easily and all from one central screen.
Final thoughts
Q1 is an important time to lay the foundation for a year of successful digital marketing but with smart, strategic planning and execution and a little bit of help from FieldTest you can turn up the performance on your advertising. We hope thes tips will help 2020 be the best year ever for advertising your brand and wish you nothing but success in the new year!