AI-Powered Media Buying is Here with FieldTest
Exchange Traded advertising requires utilization of vast amounts of data for campaign targeting and optimization. A single ad campaign might target millions of intenders across dozens of ad groups, each pulled from a library of hundreds of thousands of possible segments. Our platform grants access to over 500k 3rd party audiences alone, that’s a lot of audience data!
For veteran advertisers, interpreting and effectively utilizing this vast amount of data is just part of the process. But for many marketers, agencies and SMB owners it can be an overwhelming challenge and, even worse, a barrier to entry to the world of digital advertising.
“Which audience segments contain the most relevant consumer interest?”
“Which intent level is right for my campaign goals?”
“What is the right audience size for my budget?”
We hope to make those questions a thing of the past with our latest platform update.
Introducing:
Audience Recommendation, Brand Insights and Campaign Copilot, powered by FieldTest AI.
“Audience targeting is often the least automated and most time-consuming aspect of programmatic campaign setup, and we are proud to have removed this friction for our family of advertisers and agencies”
(Gibby Miller, CPO)
We’ve always believed in the power of AI - our Audience Predictor AI has been helping advertisers generate highly optimized audiences since 2021 - but FieldTest Audience Recommendation, Brand Insights and AI Coach tools finally bring generative AI to our user interface. These three AI-powered tools offer powerful new ways to streamline the campaign building process:
Audience Recommendation:
Finally, navigating the complex world of audience data just got a lot simpler. Our Audience Recommendation AI directly assists with campaign setup by making audience targeting recommendations based on relevancy, generating target customer personas based on client website data and campaign goals. All of that adds up to an advertising experience that is simpler, requires less guesswork and most importantly, is more efficient and effective.
Brand Insights:
You know your brand inside and out, but that doesn't always translate into the language of digital advertising. Our Brand Insights tool will help bridge this gap by scanning your website and producing a brand synopsis complete with keywords and phrases that align with targetable verticals and customer persona segments while suggesting IAB contextual categories to match. This will help more experienced advertisers rapidly generate a brand ‘cheat sheet’ to use while manually setting up their ad campaigns, and provide interesting insights that will spark creativity.
Campaign Copilot:
FieldTest Campaign Copilot is your automated advertising sidekick, offering 7 day lookback analysis of your ad campaigns and providing a comprehensive, accurate and easy to understand synopsis of campaign performance along with recommendations on how to continue your success at every step of the funnel.
These three AI-powered tools represent some of the most exciting updates we’ve ever made to our platform. Combined, we hope that they will help streamline the process of campaign creation, empowering advertisers who have been turned off by the complexity of the data marketplace and the digital advertising world at large to take advantage of all the benefits of programmatic.
That’s something we can all get behind!
Want to learn more?
Sign up today and see these features for yourself or schedule a demo to get a guided tour of all the powerful new tools advertisers unlock with FieldTest.