At FieldTest we are always looking for new ways to bring our clients the best digital marketing tools so they can take control of their marketing and achieve advertising success. This is why we are so excited to announce our new partnership with LiveRamp, the leading brand in the data connectivity space!

This exciting new partnership bring with it a powerful new set of data onboarding tools for our clients that we’re sure brands of all stripes are going to love. In just the few short weeks since we began to roll them out, 60% of our clients have already taken advantage of these tools and have seen incredible lift. We are excited to see how the rest of our clients will use them! What exactly are these tools and how can brands use them to their advantage? Let’s take a closer look.

LiveRamp didn’t become one of the top data connectivity platforms around for nothing, they have created some of the most powerful onboarding tools on the market - which makes them perfect for FieldTest. Beginning now, every FieldTest client will have the ability to upload their email lists and retarget customized ads to these consumers all from the FieldTest Platform. This is a major breakthrough for brands both big and small as anyone with a mailing list now holds a new, custom consumer audience in their hands - one that has already expressed intent in your product by providing you their email. It’s a useful hack for well established brands looking to expand their reach, and it is a gamechanger for brands who are just starting out their digital marketing and looking for a way to build highly optimized campaigns right off the bat. 

Not only does this email upload allow you to immediately build a customized retargeting list, it allows the FieldTest Audience Predictor to build customized Lookalike Audiences based on them, shortcutting the sometimes lengthy process of gathering enough data to ensure accuracy in your mid-funnel targeting. This is a hugely valuable tool for any brand struggling to find their customers in the mid-funnel, or even those who just want to step on the gas and expand their reach as they push their customers ever closer to conversion.

So how exactly do you get started using these new LiveRamp tools? It’s simple! Email FieldTest through the support vertical on your FieldTest Platform Dashboard and ask how you can get started with Email Onboarding. That’s it! We’ll ask you to provide your email lists, including converted customers, non-converting interested intenders, and any other email lists you may have access to. From there, we’ll push new custom audiences directly to your FieldTest Platform Campaign Builder. It’s that easy! 

The best part? All lists that include under 100k emails are now FREE to upload! So don’t wait, take advantage of this exciting opportunity to leverage your email lists for growth today!

Get in touch to find out how FieldTest and LiveRamp can help you turn your existing email lists into powerful ad groups