FieldTest is proud to announce the launch of our new original podcast, DTC Growth Hacking. Hosted by former Disney Executive and technology entrepreneur Rob Maigret, the show will feature conversations with a wide range of leaders in the direct to consumer space. The topics will be vast: successes, failures, company origin stories, emerging technologies and so much more will be covered as we talk about the past, present and future of DTC marketing.

And we couldn't think of a better way to kick it off than with this debut episode, where Rob sits down with FieldTest's very own CEO Peter Luttrell. Peter and Rob discuss the realities of internet advertising, untangle some deep-rooted myths, and dive into FieldTest’s mission to democratize the open web.This is the perfect starting point for listeners looking to better understand programmatic advertising and how the open web differs from closed social networks - and what that means for building customer base.

If you like what you hear, make sure to subscribe to DTC Growth Hacking on your preferred place for listening to podcasts so you don't miss all the great content we have coming up. New episodes debut every Tuesday.