Three Creative Uses FieldTest that Yield Surprising Results
We designed the FieldTest Platform to be the easiest way to promote your brand with high powered digital ad campaigns, making scaling your business as easy as copying a link to a landing page, writing a headline and selecting your audience. This has made us one of the go-to tools for small business and DTC brands looking to expand their impact and reach. While our platform was built to help these clients achieve these goals, these aren’t the only ways to use the FieldTest tool! There are many ways to use the FieldTest platform that you may not have thought of on first glance, and they can all be used to help build your brand footprint and drive new customers down your sales funnel towards conversion. In today’s blog entry, we will go through some of the creative ways you can use the FieldTest platform to get surprising results for your brand whether you run a multimillion dollar DTC brand or a small etsy store.
1: Promote social media posts with display banners
Social media has long been a reliable source of awareness traffic to drive brand growth, but it has traditionally been limited to only those on the social media platform itself. This is no longer the case with the FieldTest platform. By copying the URL of your social media post into the FieldTest ad builder, be it an Instagram story, Facebook post, tweet thread or anything in between, you will create custom banners that drive your customers to your social media presence and create a top of funnel experience that feels unified and organic. All of this while reaching new customers who may have never come across your social media presence otherwise. This can be especially helpful for smaller businesses who may not have their products out yet but are still looking to build some buzz around their brand, or for people whose social media presence is their business such as social media influencers. Just be sure to target mobile devices when building your ads and go wide with your audience segments, this way you’ll make the largest possible impact and drive as much traffic as possible to your social media platforms.
2: Promote your cottage industry like a pro
Platforms like etsy and redbubble give people the opportunity to put their artistic talents to use and make good money while they’re at it, but oftentimes people find themselves battling with these platforms’ display algorithms and struggling to be noticed. There’s nothing worse than pouring your heart and soul into a piece and having it go unnoticed and unsold, but luckily you can promote your etsy store with FieldTest! By copying and pasting the link to your personal store into the FieldTest platform, writing some clever headlines and selecting some high quality product images you can build out a high performing digital ad campaign using the same technology and strategy as the multimillion dollar DTC brands. Make sure you use your absolute best product photography, especially in upper funnel campaigns. You can also dip into your customer reviews for headlines in the mid-funnel in order to drive home the sale in the lower funnel. The digital advertising concepts we talk about on this blog apply to all brands across the board, and we love giving you the same opportunities for brand growth as any major online DTC company.
3: Promote a show or album stream directly to your fans
If you’re a musician or film maker it can sometimes feel impossible to break through the crowd and find new fans, this doesn’t have to be the case! The same FieldTest technology that lets DTC brands direct traffic to a shopping page or blog entry also allows you to direct traffic straight to your Youtube channel, twitch stream or even album on spotify. This means that you never have to worry about your audience finding you, you can put your media right in front of them as they browse their latest news sites or shop for albums online. Simply copy and paste the link to your linktree, youtube video or song in spotify (or any music streaming service) into the FieldTest ad builder, choose an image and a headline and you’re good to go!
This is also a great place to incorporate some custom-designed banners in order to give your new fans a truly personalized experience that will resonate with them for years of fandom to come. One you’ve designed your ads simply choose from our library of thousands of audience segments targeted to specific tastes in art, music and media. That’s right, from comedy to horror, reggae to heavy metal, FieldTest has audience segments that allow you to target your media directly to the people who will love it most. There’s no easier way to get your art in front of people than promoting it with FieldTest.
Think creatively with the platform and unlock surprising results!
The FieldTest platform makes it simple for anyone who has something to promote online to create beautiful, high powered ads and boost them to their desired audiences. Our technology has helped brands big and small scale their business and achieve advertising success, why wait to put it to work for you?