S01E04 - Alex Black / Grindr
“We’ve always seen a lot of potential in connecting people with more than other people - with culture, events, content, and news.”
— Alex Black, Director of Marketing - Grindr
S01E04
Alex Black / Grindr
What happens when a brand is so embedded in its community that its hard to know where one starts and the other begins? Alex Black, the director of marketing at Grindr, discusses with Rob how Grindr became the mainstay dating app of the LGBT community, what that relationship is like, and how Grindr has evolved over time into something beyond dating. This pod is especially of interest for folks wondering about the pros and cons of making products synonymous with their customer-base, how exclusivity and inclusivity can co-exist.