S01E15 - Jonny Grant / Department Studios
“One of the key things about [immersive marketing] ... you have to give people something they want to dive into"
— Jonny Grant / Chief Creative Officer, Department Studios
S01E15
Jonny Grant
/ Department Studios
Jonny Grant is a gentleman marketing magician. He’s clearly a showman, as was witnessed with his Lexus immersive experience that put journalists literally in the life of a celebrity, in nothing seen outside of the David Fincher masterpiece “The Game”, prior.
A commercial director by trade, and all things theatrical by experience, Jonny brings immersive experiences to life, and has been part of a growing movement dedicated to these unbelievable first-person ultra-reality showcases.
Here’s where it gets interesting for the DTC marketer. Listen to Jonny reflect on seeing just how powerful immersive theatre could be, how he started to bring brands into the fold. This hybrid form of immersive marketing is highly powerful for creating lifelong relationships between products and consumers in part due to the overwhelmingly emotional connection they end up sharing after an immersive experience.
Jonny and Rob dive into the history of immersive theatre, how it’s been used by brands to date, and how Jonny is looking to break new ground with his Department Studios — of which Jonny is co-founder and Chief Creative Officer.
If you’re interested in where things are going in the world of live events and brands, this one's for you.
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