3 Ways to Show Your Customers Some Love on Valentine’s Day
At this very moment all over the world there are people making dinner reservations, booking intimate hotel stays and buying romantic gifts. That’s right, Valentine’s Day is right around the corner and it’s the ideal time to make that last minute gift buyer’s day with the perfect DTC product. We love to talk about how running holiday tie-ins can boost your campaign performance, and for good reason - we’ve seen holiday specific campaigns perform up to 10x above and beyond even our usual high performing ad campaigns. Even if you haven’t considered running a holiday campaign this Valentine’s Day it’s not too late! FieldTest is the fastest and easiest way to build, target, and publish your digital ads and with these 3 tips you’ll be running a spectacular holiday ad campaign in no time!
Use thoughtful creative
One of the best parts about holiday campaigns is that they give you the opportunity to showcase your brand voice in new and fun ways that resonate with your customers. Normally your customers may love your brand slogans and witty headlines, but holiday campaigns give you the chance to show them that you have some flexibility and can address their specific needs. For Valentine’s Day, try mixing in some language that speaks to the direct connections that can be made while using your product. If you sell CBD gummies, appeal to what it’s like to share a centered and relaxed experience together. If you make premium bedsheets then sell your audience on how they’re the perfect sheets to snuggle under. Part of what makes your brand special is how it has the ability to bring people together with shared experiences, a Valentine’s Day Campaign is the perfect time to appeal to that!
Build themed landing pages
Of course once your audience clicks on your ads they’ll have to land somewhere and we highly recommend you build out at least one custom landing page that corresponds to your holiday creative. One of our best examples of this is Pact Apparel. For their Earth Day campaign they built out 4 different pages all showcasing the different ways their brand keeps environmental and ecological impact forefront in their business model. They then ran specialized ads whose messages tied specifically into each of the pages that they had built. This connection between brand, headline, and landing page led to an immense boost to ROAS! Of course your landing pages don’t have to be that complicated. They can be as simple as a blog post of romantic ideas for ways to share your product with a partner, but in order to take full advantage of the holiday it will need to make sense in the context of your custom ads.
Use discount offers to seal the deal
Nobody wants to admit they forgot a Valentine’s Day gift for their special someone, but the fact of the matter is it happens. The upside is there’s no better time for someone to stumble across your ad for a wonderful DTC product! We take any opportunity to recommend our clients offer discount codes and coupons in their action phase, and holiday campaigns are the perfect examples of why. Your ad campaigns are a direct link between you and your customers and it’s important to remember this when you’re designing your sales funnel. There are real humans on the other end of your ads and by appealing to their real human needs you will strike a much deeper connection with them, increasing brand trust and their likeliness to convert! By offering them a 10% off coupon or free shipping on their first order, you’re giving them the feeling that they’re being let in on a secret, that you’re giving them a special offer that is only for them. People are proven to react positively to this. In fact we’ve found that action phases with as little as a 5% discount perform around 3x better than action phases that do not! So go ahead and give your customers a little extra love this Valentine’s Day, they’ll return the favor.
Final thoughts
It’s never too late to get started on a high performing digital ad campaign with FieldTest. With our platform you can have a digital ad campaign designed, targeted and published in minutes, and with these tips you can have a customized Valentine’s Day campaign ready to reach out and build a lasting connection with your customers in no time.