3 Ways We Work to Meet the Needs of CBD Brands that May Surprise You
The world of CBD is constantly growing and it’s an exciting time to be in the industry. Studies indicate that sales are up despite market instability and it seems like every day a new groundbreaking product hits the market just begging to become someone’s new favorite way to kick back and unwind.
It’s not all fun and games, however. CBD brands face a number of challenges, a fact that we at FieldTest are uniquely aware of. We’ve helped hundreds of CBD brands promote their content and products to new customers with high performing digital ads, but that’s not the only way we help CBD brands flourish and grow. Yes there are roadblocks that exist for your brand that don't for...well...anything that isn't CBD, but FieldTest is here to help. Here are three services that FieldTest offers that can further bolster your digital media plan and make you feel like you have additional avenues.
Reach Highly-Engaged Intenders with Connected TV:
In the not too distant past, we highlighted how CTV is finally having its big moment in the sun for brands large and small. Well, FieldTest recently unlocked this option for clients in our CBD vertical as well. And since you are nice enough to be reading our blog post, we'll tell you a secret that others don't know about: streaming apps are that final untapped frontier for CBD. Browse around the internet for more than a day and chances are you will see not only a bunch of organic CBD content across a variety of publishers, but you'll also start to see a whole lot of CBD ads running as well. This is yet not true for CTV! We are still at an early enough point in CBD streaming video marketing that many brands simply aren't aware they can even pursue it as an option. As streaming numbers continue to rise, more and more brands will begin to see the opportunity that CTV placements present. Lucky for you, you’re still in a great position to get in early and dominate the space. If you are a Platform Plus client and have video content ready to go, FieldTest can get you up and running in just a few short days.
Take Your Social to the Next Level with Snapchat:
We all know Facebook is cagey when it comes to allowing CBD within their walled garden. Sure, you can find ads running for CBD brands here and there, but by running them you run the risk of having your branded Facebook and Instagram pages blocked with little to no explanation and no next steps on how to get it reactivated. It’s a frustrating experience I’m sure many of you know all too well.
Not so with Snapchat. As a preferred CBD vendor, FieldTest can help you get up and running on Snapchat and make sure you are targeting the right audience that you are looking to reach. Forget about the old stereotype of Snapchat being a youth oriented platform- since going public the social media platform has matured in several ways and today reaches a full spectrum of ages and interests.
Beef up Your Ads with FieldTest Creative Services:
Ever since we introduced the custom banner uploader to the FieldTest Ad Platform we’ve been pleasantly surprised at just how many brands have decided to put it to use by uploading their custom-designed display ads. Still, many brands don’t quite know where to begin with these banner designs. There’s no reason every brand shouldn’t be able to take advantage of the powerful upper-funnel boosting display ads, and FieldTest is here to help. That’s right, if you sign up with the Fieldtest Platform and opt for the Platform Plus services FieldTest will help you out with your initial round of banner creative. For a nominal additional fee, we will create two different 'looks' for you across a variety of ad units to help you boost creative diversity and campaign performance. You even get a creative revision round to offer feedback. Simply point out what you like and what you don’t and we'll come back with final assets so you can ensure you’re starting your digital spend on a high note.