3 Reasons to Start Your Black Friday Marketing Now

As we shake off the summer and head into autumn, we want to draw your attention to a key date that's just around the corner: Black Friday. Every day it inches closer, and if you’re not advertising in preparation for it you are missing out on an opportunity to amplify your holiday marketing performance.

While any Black Friday advertising is better than none, there is a high magnitude of growth and customer engagement to be had for businesses that arrives in the holiday season prepared. We highly recommend building your programmatic strategy soon in order to get ahead of the competition now, even with Black Friday months away. Building a robust programmatic strategy in advance can help your brand connect deeply with your audience, while also reaching new customers and generating more revenue in Q4. 

Need more convincing to start your Q4 advertising now?

Here are 3 reasons you should start preparations for Black Friday today:

1: Understand your audience and their needs better

By kicking off your digital advertising initiatives now you give yourself time to A/B test creatives, headlines and even new prospecting audiences in order to determine which strategies work best for your product and your customers. CPMs increase dramatically towards the holiday season so beginning now gives you a chance to get a feel for what does and doesn’t resonate while costs are still low enough to take risks. 

This early outreach allows you ample time to research and understand the wants, needs, and behaviors of your target audience. Who are they? What are they interested in? How, where, and when do they shop? A clear understanding of your audience forms a solid foundation for any successful marketing strategy.

2: Strategize and implement advertising across all digital platforms

An early start allows you more time to collect data on consumer responses to your ads. Starting your marketing early will leave you with not only higher web traffic and more consumer interest in your brand, but with a wealth of learnings about what your customers do and do not respond to. Our platform is designed to give you a full view of performance across all campaigns on all channels, meaning your outstream video audiences can be used to target audio ads, display, CTV, and so on.

The latest FieldTest update gives our clients access to a host of new programmatic channels including CTV, DOOH, Outstream Video, and Audio ads. By starting your Black Friday marketing plans now you allow yourself plenty of time to kick off campaigns in more premium top of funnel channels like CTV, building up brand awareness for the busy holiday season.

3: Develop messaging and creative that encourages audience engagement

With an early start, you have the time to customize creative to resonate with each segment of your audience and optimize towards top performers. Personalized content can establish a meaningful connection with your audience, increasing engagement levels, leading to higher conversion rates, and fostering brand loyalty.

Thinking it’s time for a creative refresh? Ask us about our creative services package! Our creative team will work closely with you to understand your brand's unique voice and customer base and develop personalized, engaging content that strikes a chord with your audience. From eye-catching banner ads to captivating videos, we'll create content that not only boosts your visibility but also drives traffic and audience engagement. 

As your trusted partner, we're eager to assist you in creating a programmatic strategy that boosts visibility, drives traffic, and increases sales during this crucial sales period. Our dedicated team will provide the tools, insights, and support to navigate you towards the most successful Black Friday yet!

To kick off this process, we invite you to schedule a planning session with us. Let's use this opportunity to brainstorm, strategize, and lay the groundwork for a successful campaign.

Remember, the early bird catches the worm - in our case, the effective strategizer catches the best Black Friday results! Let's get ahead and reap the rewards of early preparation.

Stay tuned for more useful tips, strategies, and resources in our upcoming newsletters to help maximize your success this Black Friday.