Our Favorite Free Resources to Take Your Brand's Creative to the Next Level
The FieldTest Platform was designed to allow anyone to build, target and flight high performing digital ads for their business in minutes. Still, many brands reach out to us asking for a helping hand with their ad and website creative. We love helping brands run their absolute best campaigns possible and beautiful creative is a huge part of that. Not only is design important to consider when building your ads, but it is extremely important when building out your landing pages as well. Good design is the foundation of a good user-end experience and this is a key element in a high-performing ad campaign.
With that in mind, we decided to put together a list of our top resources for high quality creative assets for your website and digital ad campaigns. We’ve curated these high quality resources so there is no need to compromise and best of all, they’re all 100% free!
Free Photography
Photography makes up so much of the digital creative environment; make sure the photography you use is of the absolute best quality with these beautiful stock photo sites.
1. Pexels
As far as free stock photo sites go, we think Pexels is one of the best. With a community of photographers and videographers generously donating their work for everyone to download and use, royalty-free, it's also the first to respond to current affairs, providing the images we might need to illustrate our timely projects.
2. Unsplash
Known for its high-quality offering of free stock imagery, Unsplash has a whole host of different categories you can browse through, so you'll never struggle to find what you need. They also offer one of the largest libraries aside from pexels, making these two our go-to stock photo sites.
3. Landing Stock
Landing Stock is a niche site providing free stock photos that are suitable for your website landing pages. Created by London-based product designer Craig Barber, it features only high-quality, clean and minimalistic photos and illustrations that crop well and provide space for copy.
4. Nappy
As creators, it's our duty to ensure our work is diverse and inclusive, representing the whole of society. Nappy is a relative newcomer to the free stock photo sites out there, but is the only stock photo site designed by an all-POC team devoted to providing beautiful stock photography of black and brown people.
Free Illustrations
Need something a little more graphic in your graphic design? These free illustration resources might be just what you need.
1. Drawkit
DrawKit is a collection of free, beautiful, customisable MIT licensed SVG illustrations in two styles, to use on your next website, app, or project.
2. Humaaans
In Humaaans, Pablo Stanley has created something quite special: modular, vector illustrations of humans that you can mix, match, rotate and position to create your own designs. Whatever you make is free for both commercial and personal use.
3. UnDraw
Describing itself as "open-source illustration for any idea you can imagine and create", unDraw is a constantly updated design project by Katerina Limpitsouni featuring beautiful SVG images that you can use completely free and without attribution. We particularly love the ability to quickly add your own hex code to tailor the illustrations to your own projects.
Free Icons
Just about everyone with a website will need icons from time to time. If you don't have a designer onstaff to create them custom for you then these free icon sites should have something to fit your needs.
1. Noun Project
Co-founded by Sofya Polyakov, Edward Boatman and Scott Thomas, The Noun Project brings together over two million curated icons, created by a global community and available for use by designers for free.
2. Ionicons
Ionicons are premium icons for use by designers in web, iOS, Android and desktop apps. Built by the Ionic Framework team, they're all free and open source.
3. Simple Icons
Started by Dan Leech, Simple Icons makes free SVG icons for popular brands available to download for free.
4. Icons
This fabulous resource courtesy of icons8.com gives you a whole library of free icons in PNG and SVG. They're on the ball, too, as they've just released a "coronavirus related searches" section for those of you requiring something very current.
Free Video
Sometimes a photo just isn’t enough and you need something a little less static. This is where these free stock video sites come in.
1. Coverr
Coverr is a source of beautifully shot stock videos that are free to download for commercial and non-commercial use, no attribution required.
2. Mixkit
Brought to you by Envato, Mixkit is a curated gallery of high-quality videos and animation, made by some of the world's most talented creators, with all content licensed for free.
3. Videezy
Free HD stock footage and 4K videos courtesy of Videezy. Calling itself one of the largest video communities in the world, its collection is provided by its members – most is free to download and use, but there are some paid options, too, should you wish to extend your search.
Don’t be afraid to be creative!
Walt Disney’s timeless adage “if you can dream it, you can do it” still holds true today, and we hope these creative resources inspire you to dream up new ways to promote your brand with beautiful design. We hope that this list opens you up to the broad possibilities available to you when designing your websites and landing pages and inspires you to think of new ways to use them to power your marketing funnel and scale your business. With a combination of strategic thinking, creative experimentation, the right resources and the FieldTest Ad Platform, anyone can set up a beautiful landing page and promote it across the open web with high-powered, custom digital ads.