S01E08 - Colin Godby / UBCO Bikes
“If you take your product to the nth degree and everyone in the world has one of these things, or uses one, is it a better place?”
— Colin Godby, CPO - UBCO Bikes
S01E08
Colin Godby / UBCO Bikes
Colin Godby is out to change the world by changing how we think about mobility. He’s the Chief Product Officer at UBCO Bikes, the New Zealand-based manufacturers of the 2x2 line of electric utility bikes.
In this episode he and Rob discuss the increasingly rapid transition from ICE to EV the world is witnessing, and how UBCO thinks differently about product lifetime, sustainability, and fun factor. Especially of interest to those wondering how brand, mission, and responsibility play a part in developing and marketing new products. Sit back and listen as Colin paints the future of electric accountability.
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