S01E12 - Jay Huffschmidt / Porsche Downtown LA

Jan 11

Written By Garrett Griebel

“You have to be where people are.. You have to communicate with people the way they want to communicate”

— Jay Huffschmidt, Porsche Downtown LA

S01E12

Jay Huffschmidt

/ Porsche Downtown LA

Jay Huffschmidt has been a master of DTC long before it was called DTC, and he’s built himself an amazing reputation as being one of most innovative marketers in the automobile industry. If you’re in Los Angeles, and you’re into Porsche or other fine German automobiles, you’ve probably encountered Jay. In this episode we get into his best practices, broadcast vs community-building, how social media has impacted the way we engage with our customers, and how the way we buy cars is changing.

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Porsche DTLA