S01E16 - Ezequiel Abramzon / Lalo
“Just reaching people ... but not knowing who you are, what problem you are solving, it doesn't help. "
— Ezequiel Abramzon / Founder, Lalo
S01E16
Ezequiel Abramzon
/ Lalo
Ezequiel Abramzon is an artist, executive, marketer, and brand strategist. A 20+ year Disney veteran who, after running digital for LATAM and later overseeing global creative out of the UK, landed in Spain where he has spent the last year developing an extensive program for companies who want to better understand the power of a brand - and how to master it.
In this episode Ezequiel and Rob discuss how companies can build true brand value, the difference between branding and marketing (hint: strategy vs tactics), and how invaluable insights into the process that Ezequiel’s agency, Lalo, leverages to help leaders build great brands that can drive business decisions and more importantly — build and nurture customer relationships.
If you’ve ever wondered where the idea of a brand fits into DTC, this one is definitely for you.
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