AI-Powered Media Buying is Here with FieldTest
For many marketers, interpreting and effectively utilizing the vast amount of data available can be an overwhelming challenge and, even worse, a barrier to entry to the world of digital advertising. We hope to change all that with these 3 AI-powered tools
Ecom Growth is a Journey and FieldTest is Your Guide: 6 Ways to Boost Your Brand’s Online Engagement
Are you ready to boost your e-commerce engagement? Come with us on a strategic growth journey as we introduce a six step roadmap crafted to enhance your online presence, grow your site traffic and deliver impactful outcomes for your brand.
Our 3 Favorite HawkeFest Memories
Just the other week, FieldTest had the opportunity to make an appearance at one of the most exciting industry events of the season - Foundermade’s Innovation Show! Here are 3 of our favorite memories from this fantastic event.
FieldTest Billing FAQ: How Do I Pay for my Ad Campaigns?
Explanation of the Billing interface, payment methods, threshold billing, daily spend caps and campaign budgets.
What is Omnichannel Marketing? And How Can FieldTest Help Your Brand Put it to Work?
You may have heard of Omnichannel marketing, but do you understand how to make it work for your business? Let’s talk about the channels FieldTest offers and dive deeper into how to use them to drive big wins for your brand.
4 Reasons You Should Be Using DOOH in Your FieldTest Ad Campaigns
Digital Out of Home Advertising is an exciting way to capture your customers’ attention while they are on the go. Just what is DOOH? How do you put it to use for your brand? Read on to find out.
How FieldTest is unleashing the power of AI for our advertisers.
You’ve most likely heard about AI technology and the potential it presents, but did you know that FieldTest already utilizes AI in our marketing platform? Read on to find out how we’re putting the latest machine learning technology to work for our advertisers.
Downsizing Your Digital Ad Spend This Holiday Season? Here’s Why You Should Think Twice.
Many advertisers are questioning whether they should just sit this year out. Their concerns are reasonable. With the economy in downturn are consumers still shopping online? Is advertising an investment worth making in such tumultuous times? The answers lie in this Black Friday weekend’s sales data and they paint a much more optimistic picture than some may expect.
First Party Data: What It Is, What It’s For, and How to Gather Your Own
From awareness to conversion, data is the fuel that drives performance for your marketing. But did you know there is more than one type of user data? Today we’re going to dive into the different types of data at your disposal and focus on one particularly powerful type that you may not be familiar with.
8 Things You Are Doing To Sabotage Your Campaigns And How to Fix Them - Pt. 2
Seasoned marketers and new brands just starting out have at least one big thing in common: they make mistakes. Don’t worry- it’s all part of being human! But if you were aware of the most common errors ahead of time and how to fix them that would be pretty helpful, right? Well, you’re in luck.
8 Things You Are Doing To Sabotage Your Campaigns And How to Fix Them - Pt. 1
Seasoned marketers and new brands just starting out have at least one big thing in common: they make mistakes. Don’t worry- it’s all part of being human! But if you were aware of the most common errors ahead of time and how to fix them that would be pretty helpful, right? Well, you’re in luck.
How to Scale After 90 Days: Best Practices and Advanced Campaign Strategies
You’ve gotten your full-funnel FieldTest campaigns up and running, what’s next for your marketing? This guide will give you some advanced tips and best practices for continued marketing success!
How to Start Your First Full-Funnel Ad Campaign
Growing your business can be challenging, starting your first ad campaigns shouldn’t be. This guide will show you how to use FieldTest to build effective campaigns at every stage of the marketing funnel.
The FieldTest Audience Guide: How to Connect With Your Customers at Every Funnel Stage
Your audience has never been closer with our powerful suite of marketing tools. This guide will show you how to forge meaningful connections at every stage of the funnel easily and effectively with FieldTest.
3 Reasons You Should Be Kicking off Your Q4 Marketing Plans Now
Q4 is the most important sales quarter of the year, find out how to knock yours out of the park by getting started early with this handy 3-part guide.