You may have heard of Omnichannel marketing, but do you understand how to make it work for your business? Let’s talk about the channels FieldTest offers and dive deeper into how to use them to drive big wins for your brand.

Digital Out of Home Advertising is an exciting way to capture your customers’ attention while they are on the go. Just what is DOOH? How do you put it to use for your brand? Read on to find out.

You’ve most likely heard about AI technology and the potential it presents, but did you know that FieldTest already utilizes AI in our marketing platform? Read on to find out how we’re putting the latest machine learning technology to work for our advertisers.

Many advertisers are questioning whether they should just sit this year out. Their concerns are reasonable. With the economy in downturn are consumers still shopping online? Is advertising an investment worth making in such tumultuous times? The answers lie in this Black Friday weekend’s sales data and they paint a much more optimistic picture than some may expect.

From awareness to conversion, data is the fuel that drives performance for your marketing. But did you know there is more than one type of user data? Today we’re going to dive into the different types of data at your disposal and focus on one particularly powerful type that you may not be familiar with.

Seasoned marketers and new brands just starting out have at least one big thing in common: they make mistakes. Don’t worry- it’s all part of being human! But if you were aware of the most common errors ahead of time and how to fix them that would be pretty helpful, right? Well, you’re in luck.

Seasoned marketers and new brands just starting out have at least one big thing in common: they make mistakes. Don’t worry- it’s all part of being human! But if you were aware of the most common errors ahead of time and how to fix them that would be pretty helpful, right? Well, you’re in luck.

You’ve gotten your full-funnel FieldTest campaigns up and running, what’s next for your marketing? This guide will give you some advanced tips and best practices for continued marketing success!

Growing your business can be challenging, starting your first ad campaigns shouldn’t be. This guide will show you how to use FieldTest to build effective campaigns at every stage of the marketing funnel.

Your audience has never been closer with our powerful suite of marketing tools. This guide will show you how to forge meaningful connections at every stage of the funnel easily and effectively with FieldTest.

We all know good relationships rely on good conversations, but how can you put your advertising to work in order to have better conversations with your customers?

Part 2 of our definitive guide to having a great first 90 days with your FieldTest campaigns

The first 90 days of an ad campaign are pivotal to its long term success, are you doing everything you can to make the most out of them?

Mother’s Day is right around the corner, these tips will show you just how to make the most of this underrated gift-giving holiday.